The campaign of Barbie You Can Be Anything features the different possibilities a girl can become. Its mantra instills in the mind of the viewers the infinite opportunities and potentials one can dream and become. Specially designed to showcase how wonderful and powerful a girl’s imagination can be, it also empowers girls that nothing is too big or small for someone who dreams big.
With the different perspectives and characters women play in the society, Barbie highlighted and emphasized the essential role “choice” plays in the pursuit of dreams. According to Ruth Handler, the Barbie creator, “My whole philosophy of Barbie was that, through the doll, the girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.”
Team Barbie Goes to KidZania Manila
This 2016, Barbie continues to encourage 100 young dreamers to live out their imagination at KidZania Manila on November 11. Aside from getting the chance to win a trip to KidZania Manila, customers who purchased P500 worth of any Barbie merchandise from October 1 – 31, will also get a 20% off discount voucher on KidZania Manila Admission Gift Kard valid until January 31, 2017.
Through this campaign, each kid gets to act out different roles to help them realize what they want to be when they grow up. Barbie is indeed the original billboard for “girl power.” She has inspired several generation of girls to dream, discover and explore a world without limits.
To learn how you can score tickets to KidZania Manila with Barbie, visit the full mechanics at http://bit.ly/BRBxKDZN or you can follow Barbie on Facebook to receive brand updates, promos and event schedules.