Have you tried the newest and delectable offering from the iconic cookie brand, Jack ‘n Jill Presto? Recently, Jack ‘n Jill came up with a new variant. It’s your favorite peanut butter hugged by cookies with a kiss of grape-flavored jelly. How delish is that, right?
In line with this, “Yakap” campaign was launched which is inspired by the cookie itself. According to Black Pencil’s Creative Director Kat Limchoc, “The product was like a hug-two delicious cookies hugging a yummy cream filling. Much like a hug, it was comforting and wonderful.”.
“Yakap” campaign centers on how hugs have the power to make ordinary days extra-special, tough days lighter and gloomy days happier. We all know how the power of a simple “hug” can change our mood and vibe.
Experience the heartwarming effect of a hug with the Presto Creams Yakap campaign.
For its latest commercial, the creative team worked with Director Henry Frejas. The heartwarming song with sentimental lyrics made the commercial more heart-felt. Different hugs that could be likened to Presto Creams are featured from the comforting to sweet, to the delight brought by both familiar and surprise hugs.
The latest TVC for Presto Creams Peanut Butter and Jelly-Filled Cookies shows how hugs are sweeter when accompanied by a kiss.
Here’s the TVC for Presto Cream’s “Yakap” campaign:
Presto Cream is the kind of treat that brings comfort to those who receive them and joy to those who give them with other variants such as vanilla, chocolate and peanut butter as seen on the TVC.
Look at how delighted my daughter was when we surprisingly received a box full of Presto Peanut Butter and Jelly-Filled Cookies with the huggable and fluffy Presto Teddy. She immediately hugged the fluffy bear when she read the caption “Hug Me”. She loves to bits the classic pairing of peanut butter and jelly. It’s so delish that she’s able to eat 3 packs in one seating. Thank you URC and Stratworks for this sweet and delightful treat!
Presto Creams Peanut Butter and Jelly-Filled Cookies are now available in leading supermarkets, groceries and convenience stores nationwide.
To my dear readers, what are you waiting for include this on your grocery list and let me know how do you find Jack ‘n Jill Presto Cream’s newest offering? I’m sure your whole family will love this!