Jollibee welcomed Julia Barretto as their newest celebrity endorser for Jollibee Yumburger in a launch held at Decagon Silver City, Pasig. Being born in a celebrity family, Julia is indeed starting to make her own name in the showbiz industry. With a handful of TV and print endorsements and a lead role in a TV series in the Kapamilya network, Julia Barretto is certainly one of the most promising talents in today’s batch of young stars.
The program started with an exciting activity for the media men. We were given a passport where we have to pose in front of the camera and dress up depending on the requirement for each booth. Should I have known that we will be tasked to face the cameras for photo opp, I would have had visit the salon before going to the event. Haha!
As the passport states, this entitles you to have your very own paparazzi shots taken while you rock out, get dolled up, and showcase your favorites in each photo station. Participants with the most creative shots uploaded on Instagram featuring Jollibee Yumburger took home special awards. Being the shy girl that I am, I was reluctant to face the cam. But, nevertheless, I enjoyed the activity a lot.
This was Booth No. 1
My Choice Ko YUM Moments!
Julia Barretto as the newest endorser of Jollibee Yumburger
“As far as burgers go, Jollibee Yumburger is the number one choice for today’s youth because it best captures their unique Pinoy taste.” It’s only fitting for the brand to be represented by someone like Julia, a budding actress who embodies the interests and ideals of this generation.” says Cathleen Capati, Jollibee Marketing Manager.
“I’m really grateful and honored to have been chosen as I’ve always loved Jollibee. I grew up with the brand and now I’m endorsing the Yumburger, which I’m really a big fan of. Saying yes to Jollibee was an easy choice, and one of the best choices I’ve made so far.” — Julia Barretto
The Jollibee Yumburger caters to the various taste of today’s youth and comes in three variants:
- Classic Yumburger made with 100% pure beef patty served with Jollibee’s very own special burger dressing
- Yum with cheese made tastier with a slice of cheese
- Yum with TLC served with an additional slice of fresh tomato, crisp lettuce, creamy cheese and mayo dressing
Julia Barretto with the top executives of Jollibee.
Certainly, Jollibee Yumburger gets teens and young adults, capturing their palate from the first taste to the last bite. Everyone’s burger craving will definitely be satisfied with the langhap-sarap offering of Jollibee Yum.
Julia Barretto for Jollibee Yumburger
For more information on Jollibee, please visit www.jollibee.com.ph.