Popstar princess and Jollibee endorser Sarah Geronimo has been tapped by the country’s leading fast food chain to interpret the theme song for its annual Jollibee Family Values Awards (JFVA).
Entitled ‘Pamilyang Pilipino’, the song written and composed by Trina Belamide highlights the role of families in nation building as they passionately live out positive Filipino values. Belamide is the same composer of the 1995 World Youth Day anthem “Tell the World of His Love’ and Jollibee’s classic Maaga ang Pasko jingle.
“The song conveys how love, compassion and values start within a family and transcend to grow communities and help the country rise above challenges. It encourages Filipinos to follow the examples of these model families honored by Jollibee as they spread hope and inspire others with their kindness and generosity,” Belamide said.
For her part, Sarah said that the song is close to her heart. “I grew up in a tightly-knit family. At malaking bahagi ang pamilya ko at ang pag-aalaga sa akin ng aking mga magulang sa kung ano man ang narating ko ngayon. I understand and appreciate the importance of sharing and practicing our Filipino values within our families first,” the multi-talented celebrity added.
Now on its 5th year, JFVA is the fast food chain’s way of upholding positive Filipino values by honoring families who pursue special advocacies that have benefited their fellowmen and the larger community. This year’s JFVA winners will be announced during the Gabi ng Parangal para sa Pamilyang Pilipino set on September 24 at the PICC Plenary Hall. Five Filipino families and one Global Pinoy Family of the Year will be conferred with the prestigious recognition along with special citations for advocacies on education, children, environment, persons with disabilities and minority groups.
The 5th Jollibee Family Values Awards is made possible with the support of major sponsor Coca-Cola, official airline partner Cebu Pacific, official hotel partners Crowne Plaza and Holiday Inn, media partner The Philippine Star, and other sponsors Business World, SM Cyberzone, Inewvation, LG, Hunt’s Tomato Sauce, Great Taste, Magic Crackers and Cream-O. Citation Partners include National Bookstore, Landbank, San Miguel-Purefoods, Children’s Hour, National Council on Disability Affairs (NCDA) and Kalipunan ng mga Katutubong Mamamayan ng Pilipinas (KATRIBU).