For many years, L’ Oréal Paris is known delivering superior quality beauty products and innovative solutions to help women around the world achieve their desired beauty. It doesn’t stop there as L’ Oréal Paris keeps developing and innovating their current products to cater every woman beauty needs. The brand offers a wide range of beauty products covering every beauty category — haircolour, cosmetics, haircare, and skin care.
Earlier this month, the world’s leading beauty brand, unveiled their chosen and first-ever Filipina brand ambassadors, Solenn Heussaff, Chesca Garcia-Kramer, and Dawn Zulueta-Lagdameo who will represent the brand’s makeup, hair color, and skin care lines, respectively.
I was privileged to be part of this special occasion held at Century City Mall in Makati City last March 2. The event was a gathering of Filipinas of worth, exemplifying the style, sophistication, and effortless beauty of the L’Oréal Paris woman.
“We believe that a L’Oréal woman is a woman of authentic character, admirable intelligence, inspiring confidence, refined sophistication and stylish beauty – overall, a woman of worth. She understands her value, educates and inspires others to feel beautiful, all because she knows that she is worth it.” shared Barbara Ramos, Marketing Director of L’Oréal Paris Philippines.
Meet the Loreal Women of Worth
Solenn Heusaff, the first Filipina ambassador for L’Oréal Makeup Designer/Paris, discovered her passion for beauty and style an early age, moving to Paris to study makeup artistry, fashion design, body painting and prosthetic. She’s a multi-faceted woman, known to conquer the challenges of her busy career with an easygoing and effortless style, true mark of a L’Oréal woman. Promoting the brand’s mission to enable women to design their own beauty, as inspired by the art of makeup fromParis.
Loreal Paris New Makeup Products:
True Match Genius
The brand’s first 4-in-1 compact foundation for flawless looking skin. Works as primer, foundation, concealer and powder – all in one face make up. It comes in 6 shades and is available for only P600 at L’Oréal Paris makeup counters nationwide.
The newest balm and lipstick in one. It contains fruit-flavored formula enriched with natural spa oils that instantly soothe chapped lips and leave them hydrated for 12 hours. For only P350 you can achieve the perfect beach-chic look with Balm Caresse’s non-greasy, dewy finish that comes in 8 vibrant summery shades.
Brow Artist Chisel Straight
L’Oréal’s first 2-in-1 brow mascara and liner. In just one application, it plumps up the eyebrows and gives a straight fluffy brow effect that gives a young and natural look. Get the straight brow trend in just one application with Brow Artist Chisel Straight in Fashionista Maroon (light brown) or Effortless Mahogany (Dark Brown) for only Php400!
False Lash Superstar
An international beauty award-winning mascara which contains an extra dose of fibers in a glossy-black formula that extend lashes to superstar lengths. Get the superstar lashes that don’t shy away from the spotlight, with False Lash Superstar mascara for only P500.
Super Liner Superstar
An easy to apply liquid eyeliner with a flexible tip system. Getting the superstar look has never been easier and faster with Superstar Liner for only P400!
Representing the L’Oréal Paris Excellence line is Chesca Garcia-Kramer, the famous celebrity mom. She advocates the value of beauty and self care, indeed Chesca is a woman of worth. For her, “beauty shouldn’t come last”. Despite her tight schedule, she can still manage to give time for herself. For all the busy moms out there, this should serve as motivation.
According to Chesca, “hair color is really important because it really does set a certain mood to a woman. Doug would even tell me, ‘you know, when you color you hair, it’s like I’m married to the same woman but to a different one as well. It spices up your marriage.” To achieve the luxurious and healthy-colored hair like Chesca, use Excellence Creme by L’ Oréal Hair Color Expert/Paris.
L’Oreal Paris Excellence Creme
The first hair color brand with Pre-Color Protective Treatment to protect hair from damage. It’s a combination of hair treatment and color in one box for that rich, healthy and long-lasting hair color for Filipinas. Each box contains a set of tool and products that make hair coloring at home easier. Now available for only P399 in 21 shades at department stores, supermarkets, and drugs store nationwide.
Dawn Zulueta-Lagdameo, the very first Filipina Ambassador to represent L’Oreal Skincare Expert/Paris, joins the leagues of the world’s most beautiful and elegant women who represent the world’s undisputed number one anti-aging brand throughout the years: from Andie McDowell, Eva Longoria, Naomi Watts to Julianne Moore, and other global icons that represent the L’Oréal woman.
I can’t believe that she’s already 47. She’s a mother, loving wife and an actress with a timeless beauty. According to her, “she’s been using the product L’ Oréal anti-aging for 10 years. She really love L’ Oréal products because they’re all backed by science. The Revitalift is perfect for her because it really keeps the her skin supple, toned, and firm. L’ Oréal Revitalift Laser is her laser in a jar.” L’ Oréal anti-aging is not only her secret to unlock the timeless beauty but also she keeps a healthy and happy lifestyle.
Revitalift Laser X3 Day Cream
Powered by triple anti-aging benefits to correct lines, restore bounce and minimize pores. It contains key power ingredients such as Patented 3% Pro-Xylane, LHA amd Adenosine perfect combination for anti-ageing cream. Using this daily, skin will get firmer and smoother, lines will be less visible and complexion will be more even. For only Php 1,499 available in all department stores, drugstores and L’Oreal Paris counters nationwide.
During the event, attendees were given a chance to visit different booths and try their newest products. Also they gave away products for us to enjoy at home.
I think L’Oréal Paris did a good job for choosing these ladies as the their ambassadors. Not only they are beautiful, successful, and intelligent but also they contain the values of a worthy woman. These three L’Oreal women of worth are set to empower Filipino women to make intelligent beauty choices.
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