The most sought-after product endorser and country’s one and only Popstar Princess, Sarah Geronimo, is officially the new face of Lipton Ice Tea. The phenomenal superstar—whose impressive career has spanned widely successful albums and concerts to box office-smashing films—joins the world-renowned brand in spreading ‘positiviTEA’ through the refreshing taste of Lipton Ice Tea.
Sarah Geronimo is officially the new face of the world’s number one tea brand for its bottled ice tea products in the Philippines.
“As a global brand committed to the best quality product and services, Lipton is honored to welcome one of the country’s most successful and well-loved artists into our growing family,” Katrina Paras, Lipton Ice Tea brand manager, said. “Sarah embodies the best traits of many millennials today—dynamic, multi-faceted, full of inspiration and brimming with positivity despite the challenges along the way. PositiviTEA is all about choosing to see the bright side and focusing on the good instead of sulking over the bad.”
Lipton Ice Tea, which comes in three variants—lemon, red tea and green tea—is made from real tea with no artificial flavors and with low calories. In fact, the top-selling Red Tea variant is only 30 calories per 100 ml bottle. Because of its authentic tea formulation, it packs the known health benefits of tea in a refreshing taste.
Paras added, “Lipton Ice Tea’s unique formulation and world-class taste can certainly uplift anyone’s mood, and with Sarah on board, we’re excited to jumpstart the ‘positiviTEA’ revolution with her.”
My take on Lipton’s online positiviTEA campaign:
Do not let negative thoughts and feelings get through the best of us. Instead, let’s fill ourselves with lots of love and positivity.
Lipton Ice Tea has declared July 29 as ‘National PositiviTEA Day’. Spread the good vibes by sharing your own PositiviTEA tips online using the hash tag #LiptonPositiviTEA. You can also watch Sarah’s new video for Lipton Ice Tea at facebook.com/liptonphilippines.