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Essilor’s Seeing the World Better Campaign With Piolo Pascual

Essilor launches campaign for healthy vision_photo2Essilor, the world leader for corrective lenses has launched a public awareness campaign on the importance of good vision tagged as “Seeing the World Better”, with top celebrity Piolo Pascual as brand ambassador.

The success of the company, which is present in more than 100 countries, is the result of a strategy that has been driven by innovation for more than 160 years. It has been awarded by Forbes magazine as “The World’s Most Innovative Companies” for four consecutive years.

From design to manufacture, Essilor develops a wide range of lenses to protect and correct eyesight. Its mission is to enable everyone in the world to see well using lenses tailored to their needs. The company devotes 150 million euros a year on research and development to offer increasingly efficient products.

“Across the globe, 4 billion people need visual correction, and in the Philippines, over 20 million individuals need visual correction. As a leader, we feel it is our responsibility to do something to alleviate the situation and this is the reason we are doing this campaign,” said Dr. Emelita Roleda, Essilor general manager.

“Essilor’s ‘Seeing the World Better’ campaign is our company’s way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added. (more…)

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