Throughout the years, Coca-Cola has never failed to bring Christmas spirit closer to our hearts from their TV commercials to their unique holiday campaigns. Their dedication towards spreading happiness and continuous efforts to inspire people are the reasons why the brand has been so successful globally.
Recently, hundreds of Filipinos trooped to SM MOA Concert Grounds to witness Coca-Cola’s free Christmas Concert dedicated to our ‘unsung heroes’. They are the simple everyday heroes who work during holidays to help us and bring us the warmth and joy of Christmas time. This moment was an excellent way to show gratitude to these people.
According to Coca-Cola Philippines Vice-President for Marketing, Stephan Czypionka, “This Christmas, Coca-Cola wants to put the spotlight on the people who makes us feel the magic of Christmas or who we call as #TagahatidPasko or ‘bringers of Christmas’. We want to inspire people to recognize and show their appreciation for these people we rarely say thank you to…”
The concert ground was brimming with excitement and anticipation before the concert started.
Coca-Cola ambassadors James Reid, Nadine Lustre, Enchong Dee, Ylona Garcia, and Bailey Mae entertained the #TagahatidPasko and made them feel special with their amazing performances. Also, they disclosed their own #TagahatidPasko, and shared their personal stories about them.